2019 Automotive Color Popularity

2019 Automotive Color Popularity

Which car color is your favorite?

There is something sleek about having a white or black car, and North America agrees. In 2019 the automotive color popularity in North America overall was largely split between white and black car models. This is the 9th consecutive year that white has been seen as the leader in car color. 38% of car sales were white, 19% were black and 13% were grey according to Axalta. Silver was bumped from the top three spots where it has been seen in past years. In fact, Silver was ranked at its lowest popularity for the decade.

“Any customer can have a car painted any color that he wants so long as it is black.” These famous words by Henry Ford were not because black was a popular shade at the time, but because economically he could only offer a single color option. Nowadays people have a range of colors and custom designs to choose from and their decision is often based on emotion instead of reason or experience.

Why is white the most popular car color?

One reason is that white cars are shown to offer the most protection from heat absorption. As the sun’s rays beat down on your parked car, black cars get hotter faster and take longer to cool down. In a 2011 study by The Berkeley Lab Environmental Energy Technologies Division, they found that lighter colored cars reflected around 60% of sunlight compared to darker colored cars. In this study two Honda Civics, one white and one black were left in the sun during a hot day. They found that the black car interior was up to 10 degrees hotter. The benefits of a car that absorbs less sunlight and therefore is less like a sauna inside can stretch beyond just personal comfort, they also found that the lighter color increased the efficiency of its fuel economy by 2% and had lower carbon emission by 2%. More information can be found within the study, “Potential benefits of solar reflective car shells: Cooler cabins, fuel savings, and emission reductions,” (Levinson, et. al 2011).

Current black car owners can describe the hassle of maintaining the exterior of a black car. Weather pearled or simply black, it can show dust easily and simple scratches until it is cleaned or repainted. However, to some it can be the most dramatic color of the car, showing off sincerity and elegance when maintained right.

White cars, on the other hand, are one of the easiest in maintenance. You’ll know when you drove through the mud because the road grime is visible, but the exterior is very forgiving on scratches and dust. Certain vehicle owners comment that the reason they picked a white car is because of its visibility to headlights and reflects more in the case of an accident.

2019 Automotive Color Popularity

Popular colors of 2019

The top three colors in North America Overall in 2019 were Blue (7%), Red (6%), and Brown (3%). Many articles claim that the color and tone of your car is a way of assessing your personality (if you have a colored car). The validity of this is unstudied and uncertain, but light blue cars are marked with a cool tone that owners love because it is sleek, modern and is a break from the constant white you see on the road.

Colors play an important role in industries. Undoubtedly you have seen an article about the best paint colors for a bedroom to maximize the quality of relaxed sleep or the best color tone for your skin tone. Humans are ruled by their psychology of color. Color preferences have emotional responses in the brain, stimulating feelings or memories. When it comes to cars, people will refuse one color where someone will gladly pay top dollar for the same color. This color preference says a lot about why we pick the cars we do.

In pop culture, each color car has been paired with the emotions they evoke. White seems pure and pristine while Black is powerful and classic. One color/Shade that is noted in the Axalta release but lacks its own category is a Pearl tone. This can be achieved over a base color, or on its own, commonly called Champagne. It is when a lightly metallic paint coat is applied to reflect more light and can appear either glossy or have a metallic color gradient as one moves around the car. The pearly shine that differs from white evokes glamor and a Hollywood-like effect on your car. You may drive this because it seems chic and has a jewel-like quality.

According to Today.com in pop culture, car colors seem to have coordinating personalities with the driver. Most of this information is not studied but correlates with other industries. Red is bold and vibrant, Blue can be calm and sensible.

The color Red is marked sensual and dynamic compared to the Blue tones. Those who go more vibrant red are bolder people that want that high energy to be shown in the kind of car they drive. Especially in the United States, Red has been marked as the most popular color. This could be a note to our country’s colors, or that red is a stand out in the 222 million drivers in the United States. Also part of our Country’s colors, Blue is noted as appearing confident and credible to other people. The popularity of Blue could be the classic tone it has without being a shade of white or black. It allows a pop of fun on your vehicle without being flashy.

Brown is a hint back to earth tones. If your car is brown, or beige for that matter, it can be claimed that it marks a down to earth sense of self, yet has a new elegance that is no-nonsense.

Whether these colors really match the driver’s personality or not is not proven, but your choice of a colorful car may say something fun about you. Remember that this information is not scientifically proven.

At Precision Auto Body and Painting we can help you achieve the perfect car color for you!  We custom mix the paint for every vehicle that comes through our doors, ensuring that it seamlessly matches your vehicle’s original finish. Need help? Let’s talk!  Call us at 805-683-4711 

All work performed by Precision Auto Body is guaranteed for as long as you own or lease your vehicle. The limited lifetime warranty covers all work performed, including parts installed, paint materials, and labor.  We want all of our customers to be 100% satisfied with the repairs.   Visit us at 57 S Fairview Ave, Goleta, CA 93117  We’re open Mon – Fri 7:30am – 5:30pm.



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Santa Barbara Auto Body Repair Shop

Precision Auto Body and Painting New Website Launch

The new and completely redesigned website offers visitors richer insight into the company’s approach to repairing, servicing, and painting vehicles. With this new platform, connecting with Precision’s team of certified technicians is faster and easier than ever.

“We are proud to be family-owned and operated, a fact that shines through in our customer service. We have consistently been voted ‘Best Auto Body and Paint Shop’ by Santa Barbara News-Press readers, and we aim to live up to that reputation with every repair.”

SANTA BARBARA, CA – DECEMBER 3, 2019 – Precision Auto Body and Painting is a leading full-service auto body repair and painting company in the Santa Barbara area. They offer numerous services such as expert color matching, free shuttle services, in-house color mixing, and even a lifetime warranty for work done on parts installed, paint materials, and labor.

The company’s new website design further embodies their mission to provide the community with high quality, family-owned, expert car care. Created with the user experience in mind, the Precision logo reflects the clear-cut nature of the company’s team. Just like the precise stripes leading into their name, the services offered are accurate, dependable, and consistent. The new website was designed using the latest web technology, making it compatible with today’s modern browsers and mobile devices. It offers a clean, uncluttered design with improved navigation and functionality. There are also several galleries for potential and returning customers to see the work Precision has been able to do for the community. The new website is located at the address: https://precisionab.com

John and Martha Peterson started Precision Auto Body in 1987. Today Precision is a premier collision repair facility in Santa Barbara County. The company has over 30 employees at 3 different facilities. With a personal mission statement to provide world-class service and the highest quality of repairs, Precision has turned the arduous task of repairing a vehicle into an easy and enjoyable process.

“We want all of our customers to be 100% satisfied with their experience at Precision Auto Body.  We understand that the website is an important component of the customer’s experience.  That’s why we’re thrilled to unveil our new website. Keep an eye out for upcoming blog posts featuring car care tips, employee interviews, and more!” said Martha Peterson.

Website visitors will find a new focus on educational and interactive content at the site, including vehicle care and protection, local publicity, and other articles regarding the latest news and trends in the industry.

About Precision Auto Body and Painting:  Precision Auto Body and Painting is located at 57 S Fairview Ave, Goleta, CA 93117. As a leading full-service auto body repair and painting company, Precision offers assistance with color matching, dent repairs, major collision repair, and much more. They are also the only repair facility in Santa Barbara County to be certified by Tesla and Mercedes-Benz USA, as well as the BMW of North America. Additional assistance is provided with car rentals, towing, and insurance. You can find out even more about their services and success stories by visiting https://precisionab.com Be sure to also check out their Facebook Fan page for weekly updates on blog posts and helpful before and after graphics.

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Caring for Your Vehicle During a Wildfire

As residents of southern California, we are all too familiar with the devastating effects of wildfires. Even if you are fortunate and live far away from the flames, the ash from a fire can wreak havoc on your vehicle’s paint. Here are some tips for caring for your vehicle during a wildfire:

  • Keep your vehicle in an enclosed garage with the windows and sunroof closed. If you don’t have a garage, use a fitted car cover to protect your vehicle from ash.
  • Avoid dusting off the dry ash with a rag, as the flecks of ash can be abrasive and scratch your paint. Instead, spray the car with water from top to bottom to remove the ash particles.
  • If there is rain or heavy fog in the forecast, keep your vehicle inside or wash it as soon as the rain stops. The elements in ash can be highly corrosive when mixed with water, so you will want to remove the ash as quickly as possible.
  • When washing your vehicle, use a pH-balanced car soap. Ash is high in alkalinity, so you’ll want to use a neutral soap to avoid damaging your paint.
  • Regularly wax or polish your vehicle every few months. This adds an extra layer of protection for your paint.
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2017 Readers Choice Award

We are thrilled to announce that we’ve received the award for Best Auto Body & Paint Shop from the Santa Barbara News-Press 2017 Readers’ Choice Awards. Every day, we work hard to ensure that our customers have a stress-free repair experience, and we are so grateful that you’ve chosen us as the best in Santa Barbara for over 20 years.

“We provide friendly, honest service where a customer’s car is not just a car,” said General Manager Louie Sandoval. “We treat all customers like family, and are thankful that our customers recognize that.”

The family treatment and top-notch repairs would not be possible without our dedicated employees. “I want to give a big thank you to our team for helping us be the best for over 20 years,” said Owner John Peterson. “This award is for them.”

Thank you, Santa Barbara, for honoring us with this award. We look forward to continuing to serve you!

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